Tetra Pak’s Initiative "Go Nature. Go Carton" and its Scenario in 2025- spotlighting the future of packaging

         Tetra Pak's "Go Nature. Go Carton." campaign, launched in early 2022, is a global initiative to promote sustainable packaging and address climate change by spotlighting the benefits of paper-based cartons. The campaign showcases the company's commitment to creating the "world's most sustainable food package".

A world-leading food processing and packaging company “Tetra Pak” is noted the world over for its commitment to environmental sustainability. On this voyage towards building a more sustainable planet, Tetra Pak India has introduced the “Go nature. Go Carton.” campaign to raise awareness about climate change and the company’s efforts to address these issues through sustainable products and solutions. The main aim of the company is to create the world’s most sustainable package – made solely from responsibly sourced renewable or recycled materials, fully recyclable and carbon neutral.

Ashutosh Manohar, former managing director, Tetra Pak South Asia, speaking on the launch, says, “By 2050 the world’s population is predicted to reach 9.1 billion, which will require 70% more food availability. Packaging helps keep food safe, nutritious, and available. And, with 33% of food lost or wasted each year, high-performance packaging plays a critical role in today’s global food delivery system. We believe that sustainable food processing and packaging solutions can make a difference, feeding a growing population while helping mitigate climate. With Go Nature Go Carton, we are accelerating our mission to create the world’s most sustainable food package”.

“To fairly assess the environmental impact, we must consider the entire life-cycle – from sourcing to production, distribution and end-of-life. Only through a holistic environmental approach that considers radical decarbonization of materials can we truly reduce the impact on the planet,” he adds.

               Following to this, the current Managing Director, Cassio Simões said that in 2025, Tetra Pak's focus on a "low-carbon, circular economy". The company aims to make all its packaging from renewable or recycled polymers and is developing plant-based barrier layers.

               He praised India's 2025 regulation requiring 5% recycled content in food packaging, calling it a "landmark move" that would accelerate the transition to circular solutions. Speaking at the Times Now Summit in March 2025, Simões stressed that every investment the company makes is aimed at providing more sustainable solutions for customers. 

He noted that the company develops specific packaging sizes for India, such as a 150ml pack for the value segment, and is developing products that appeal to local tastes, including fruit-based drinks with pulp.

        The venture teams up with over 30 collection partners including 26 States and Union Territories, and 4 independent recyclers to enable recycling of used packages.